NEW YORK, NY, NOVEMBER 6, 2014 – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today announced that the company has appointed Melisa Goldie to the role of Chief Marketing Officer, a newly created position at the organization. Ms. Goldie will report directly to Steve Shiffman, Chief Executive Officer of Calvin Klein, Inc.
With this new role, the Company will unify all functional areas of the creative studio and the communications teams under Ms. Goldie’s leadership, overseeing all marketing-led initiatives including consumer engagement, public relations, advertising, and social media. Ms. Goldie previously served as Executive Vice President & Chief Creative Officer, overseeing the Calvin Klein Advertising and Marketing teams. She first joined the company 13 years ago in 2001 as Vice President of Print & Broadcast Production, and was promoted to Senior Vice President of Creative Services in 2006, and again to her most recent role in 2012.
“Melisa defined strategic marketing programs and led the execution of the Calvin Klein brand’s most iconic and inspirational campaigns and product initiatives over the last decade,” said Mr. Shiffman. “She is uniquely positioned to lead these remarkably talented teams, and continue to drive our brand forward.”
Under this new structure, Ms. Goldie’s direct reports will include Jennifer Crawford, who was promoted in October to Executive Vice President of Global Communications. Ms. Crawford will now oversee the Public Relations, Celebrity Services, Special Events and Corporate Communications teams. Ms. Crawford, who joined the Company in 2004, most recently served as Senior Vice President of Corporate Communications, a role that she’s held for over two years, as well as ascending positions in the department prior to that.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos.
SOCIAL MEDIA: facebook.com/calvinklein; calvinklein.tumblr.com; google.com/+calvinklein;
youtube.com/calvinklein; twitter.com/calvinklein; instagram.com/calvinklein
show yours. #mycalvins
Source: PVH Corp.