adidas Golf Releases Fourth Episode of Innovations Video Series
PGA Tour Professional Jason Day and Sport Science Host John Brenkus Return to the Lab to Examine How Extreme Heat Affects a Golfer’s Performance
Carlsbad, Calif. (May 15, 2014) –adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, has announced the release of the fourth episode in the “adidas Golf Innovations” video series. In the latest episode, adidas Golf Tour staff professional Jason Day partakes in a variety of controlled experiments to explore how extreme heat plays a direct role in affecting a golfer’s level of fatigue and comfort.
To visually exhibit how proper apparel can affect a golfer while enduring high temperatures, Day’s performance was evaluated while wearing traditional golf apparel and then again in climachill apparel, each after participating in a succession of scientific tests following exposure to extreme heat. Featuring the most breathable material ever created by adidas Golf, climachill apparel incorporates small aluminum dots inside the back neck to deliver a cooling sensation upon contact with the skin at one of the warmest areas on the human body.
Brenkus, six-time Emmy Award winner, creator of “Sport Science” and New York Times best-selling author of “The Perfection Point”, hosts the series that brings the science behind each innovation to life. Tested both with and without the new apparel and footwear for consistency and accuracy, the performance of our Tour athletes captured in the series is closely measured and compared by highly advanced data capturing tools and is presented graphically through a series of unique and engaging videos – one for each of the six key technologies to be unveiled by adidas Golf throughout 2014.
Click here to view the fourth of six videos on adidas Golf’s YouTube page. To learn more about the revolutionary climachill technology and to view the entire collection of apparel, visit adidasgolf.com, and follow @adidasGolf on Twitter for information on future release dates of the innovations video series.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of €14.5 billion in 2013.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2013 sales of over €1.3 billion.
*John Brenkus is a paid spokesperson of TaylorMade-adidas Golf
SOURCE: TaylorMade-adidas Golf