Shelley Simmons Appointed Vice President Global Communications, Aveda

NEW YORK & MINNEAPOLIS–(BUSINESS WIRE)–Jun. 6, 2012– Dominique Conseil, Global Brand President Aveda, announced today the appointment of Shelley Simmons to Vice President Global Communications Aveda, effective June 25, 2012. Ms. Simmons will report to Mr. Conseil and Marianne Diorio, Senior Vice President Global Brand Communications, The Estée Lauder Companies.

Ms. Simmons has held positions at The Body Shop since 2000, most recently as their Brand Communications and Values Director, Americas. In that position, she built the Public Relations team for the US, Canada and Mexico, developed communications strategies and led Internal Communications, Consumer Events and Social Media. Before that she was the Global Head of PR for The Body Shop International in the UK where she developed global PR strategy, worked closely with company founder Dame Anita Roddick and led press trips to Zambia, Namibia, Brazil, Guatemala and Nicaragua telling the story of Fair Trade producers and the brand.

Before that, Ms. Simmons held positions in communications at a not-for profit animal welfare organization, the British Film Institute and BBC Television and Film. Ms. Simmons also holds a law degree from the University of Westminster, London.

About Aveda
Founded in 1978, Aveda™ creates high performance, botanically-based products for beauty professionals and consumers—while continuously striving to conduct business in an environmentally sustainable manner. Headquartered in Blaine, Minnesota, Aveda manufactures innovative plant-based hair care, skin care, makeup and lifestyle products, available at retail in Aveda Experience Centers and more than 7,000 professional hair salons and spas in more than 29 countries, as well as at

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, GoodSkin Labs, Grassroots Research Labs, Missoni, Tom Ford, Coach, Ojon, Smashbox and Ermenegildo Zegna.

Source: The Estée Lauder Companies Inc.