New York, NY (May 4, 2011) — Juicy Couture discloses the Couture in the everyday in their newest online foray — juicycouture.tumblr.com, where the brand will share unique behind-the-scenes moments, global inspiration and things they "love to love."
Aspriational and striking, the new forum will offer a visual platform for the brand to curate an array of stirring imagery as seen through their witty, charming lens.
“We are excited to launch this new method to visually communicate our message to the Juicy Couture girl,” said LeAnn Nealz, President & CCO, Juicy Couture. “We will be updating tumblr daily with behind the scenes details of what inspires us at Juicy– from New York, to LA, and beyond!”
Debuting with Karla’s Closet, the site will feature some of social media’s most influential bloggers, offering their unique take on the world of Juicy Couture. "Guest Couturists" include: The Man Repeller, The Clothes Whisperer & My Style Pill, among others. Each blogger will offer witty (and occasionally irreverent) answers to “21 Juicy Questions” in addition to creating distinct, chic, styling posts.
Juicy Couture tumblr will feature sections such as, “Love to Love,” which speaks to the people, places and things that make them swoon and “What’s Couture,” noteworthy branded elements. The tumblr will continue to evolve, keeping current with trends and the Juicy Couture woman.
About Juicy Couture
Juicy Couture is a glamorous, irreverent and fun lifestyle brand for the decidedly fashionable. Known for ascending the track suit to its status as a casual luxury icon, Juicy Couture continues to evolve, bringing the same confident, whimsical and feminine attitude to all its designs.
Founded in 1997 by Pamela Skaist-Levy and Gela Nash Taylor, Juicy Couture was acquired by industry titan Liz Claiborne Inc. in 2003. Today, the global phenomenon offers an assortment that spans fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small goods.
Juicy’s latest endeavor, Bird by Juicy Couture, is an elevated collection that brings street-wear chic to sophisticated luxury, creating quintessential wardrobe pieces for the effortlessly current woman.
The World of Juicy is growing and evolving at an unprecedented pace. Juicy Couture is available throughout North America in over 100 Juicy Couture and Juicy Couture Outlet stores, select department stores and online at JuicyCouture.com. Juicy Couture is also currently sold in retail destinations in 60-plus countries across Europe, Asia, Latin America and the Middle East.
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